Know Your Brand In a Day

This course teaches the same techniques I used to build a £300m brand.

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If you're building your business but your brand still doesn't feel quite right - this is where you start.

Today's Price: $27

YES, I'M READY!

What's Inside

23 Videos. 12 Archetype Fact Sheets. Everything You Need in One Place.

  • THE THEORY - the psychology behind archetypes and why they work so well for brands. You'll understand the WHY before you do the work.

  • ELEVATOR PITCH - I'll take you through a tried and tested exercise to make sure you never get tongue tied again when asked for your pitch. This is essential before we dive into archetypes

  • MEET ALL 12 ARCHETYPES - a deep-dive into each one, with real brand examples so you can see them in action.

  • FINDING YOURS - a guided process for identifying your archetype and applying it to your brand strategy. Not just theory, a working method.

  • 12 ARCHETYPE FACT SHEETS - packed with vocabulary, visual cues, and content ideas. Keep them at your desk, Use them every time you write, post, or create.

  • LIFETIME ACCESS - come back whenever you need a reset, a reminder, or you want to revisit your thinking.

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YES, I WANT THIS FOR JUST $27

A study* of 13,000 brands found that the ones with a clear, consistent identity were worth almost twice as much as the ones that weren't sure what they stood for. You don't need more content, you need to know who you are.

*Source: Young & Rubicam BrandAsset Valuator (BAV) study cited in The Hero and the Outlaw, Mark & Pearson (2001).

This Course Will Help You To...

  • GET CLARITY - You'll know exactly what your brand stands for. No more second-guessing every piece of content you create.

  • USE A VOICE THAT SOUNDS LIKE YOU - Your archetype gives you a ready-made tone of voice. Write from it and copy stops feeling forced

  • ESTABLISH A FOUNDATION TO BUILD ON - Your visuals, your messaging, your content, it all gets easier when this is solid

  • STAY CONSISTENT - Practical desk-ready references for all 12 archetypes are included. Use them immediately for inspiration.

  • DITCH IMPOSTER SYNDROME - Not a marketer? No marketing qualifications? No problem. This course is designed for you.

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What People Say After Doing The Work

Sarah has the ability to define your brand in a way that truly reflects what you are trying to build.

Sally B, Founder, Business Consultancy

I now feel clearer about the opportunity we as a brand have, and have the clarity I needed

Lisa H, Founder, Beauty Industry

The structured process helped me arrive at new understandings and appreciation of my work. Quite empowering

Kit J, Coaching Business Founder

Sarah's innovative approach using archetypes has been instrumental in propelling our business forward

Ian P, Founder, Real Estate

I graduated from Sarah's course with a new, fully developed understanding of our company and how to improve our brand strategy.

Holly H, Social Account Manager

I'm Sarah Lambley FCIM CMktr. I spent 26 years learning what makes brands work. This course is what I wish I'd had at the start.

I've worked on major global brands and helped many hundreds of small business owners get clear on theirs. I was Global Brand Director for a hair superbrand for seven years. We used brand archetypes as a core part of our brand strategy and grew that business to be worth £300m. Archetypes were central to how we built it.

I WANT THIS COURSE!
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FAQs

  • What type of business is this course for?

    • Any business that wants to build a brand. I've taught people this successfully use this methodology in the following industries: Beauty, Fashion, Etsy Sellers, Personal Brands, Coaching, Telemarketing, Business Consultants, Online Training, Fitness, SaaS, Grocery, Pharmaceutical, Recruitment...and many more. Whether you are just starting out or you've been trading a little while, this course can help you to clarify your brand.

  • Can I resell this course or does this course come with PLR?

    • No. I created this course based on my knowledge of 26 years in the marketing industry. They are for your personal use only and are not to be resold.

  • How long do I get access to this course?

    • You get lifetime access to this course.

  • How long will the course take me to complete?

    • You can complete the course in a day (if you are really committed, you can probably get through it in an extended lunch break!)

  • Is it a one time charge or a recurring charge of $27?

    • It's a one time charge of $27.

  • You're based in the UK, why do you charge in $?

    • Digital product businesses often charge in USD online when their primary customer base is global (especially in the US). Although we are based in the UK, the majority of our audience doesn't pay in GBP, so it just makes sense to use a global currency. Exchange rates vary, but at the time of writing the $27 cost is approximately £20. Please check the current exchange rate for an accurate price.